There's an incomparable excitement in bringing to life a brand identity that's as coherent in reality as it is on paper. At the occasion of an event at the legendary Grand Hotel Des Bains Kempinski at St. Moritz, I facilitated the development of two mesmerizing installations, developed by concept designers Eline Ros and Sophie Peelman.

Campaign for David Gotlib

What’s more touching than a treasure in silver or gold coupled with a handwritten declaration of love?  At the occasion of Valentine’s Day, five poets settled in the Wouters & Hendrix boutiques to add a magical touch to customers’ gifts. 

I developed the concept and rolled it out from A to Z.

Campaign for Wouters & Hendrix

Lies Mertens celebrated the 5th anniversary of her brand with a first full bag collection in MycaNova®, a next-gen vegan leather from mycelium, the root system of mushrooms. 

I coached the Lies Mertens team in translating the layered story of the MycaNova® collection in a 360° marketing campaign.  

Campaign for Lies Mertens

As I believe collaboration and exchange are worth their weight in gold, I brought together a series of Antwerp-based jewelry brands in the ‘Jewelry Circle’ to share experiences, find comfort in similar struggles and inspiration in others’ solutions and maybe to join forces in the future.   

To be continued!

Personal project with Anna Rosa Moschouti

To celebrate 35 years of Wouters & Hendrix, a complete floor at Diamond Museum DIVA was transformed into a Room of Wonder. The exhibition took visitors for a look inside the heads and hearts of Wouters & Hendrix by way of over 300 pieces of jewellery, objects and artworks by Salvador Dali, Grayson Perry, Man Ray and many more. Afterwards, the Wunderkammer travelled to Tokyo, Japan. 

I initiated the project and was in charge of marketing the exhibition and coordination on Wouters & Hendrix’ side.

Coordination and marketing of ‘Room of Wonder’ for Wouters & Hendrix

To highlight the creative spirit of Antwerp during the Business of Design Week in Hong Kong, Antwerp World Diamond Centre and Flanders Fashion Institute joined forces with diamond company Diarough/UNI-Design and A.F. Vandevorst. A.F. Vandevorst designed a pair of mesmerizing boots incorporating 38,883 diamonds with an intricate paisley pattern. 

I was part of the core team, initiaing and rolling out the project.

Coordination and marketing for Flanders Fashion Institute/ Flanders DC

I translated a personal challenge to buy only local fashion into the Ik koop Belgisch' campaign, motivating to shop with local brands.  What started out as a personal passion project, has now grown into a national movement living its own life.

Concept for Flanders Fashion Institute/ Flanders DC