How does one run a brand today? 


‘Let’s talk...’ explores different angles and answers.


‘Let’s talk…’ gathers brand owners, brand builders, brand managers and brand lovers around the table ‘en petit comité’. It’s my live take on Dear Diary and on what I believe is worth remembering in this vast landscape of the skill of branding. 

Join me for a shot of inspiration, a curated insight in what’s new, a roadmap to stay on track… and let’s talk.




Let’s talk... taking a stand as a brand

Friday 21 June 2024

‘Courage is what it takes to stand up and speak;
courage is also what it takes to sit down and listen.’
Winston Churchill

War, crises, injustice, plagiarism, gossip… In today’s world, there are plenty of opportunities to take a stand. Empathy is powerful, but only if it’s authentic. When do you speak up and when do you bite your tongue?  During an intimate two-hour session, we look at authentic brands having their say and at lessons to learn from them.

‘Let’s talk... taking a stand as a brand’ takes place on 21 June 2024 at The MAIWE Lab in Antwerp from 9.30am till 12pm (session 1) and 1.30pm till 4pm (session 2).  Seats are limited.

REGISTER HERE ︎︎︎

Let’s talk... reading your customers’ minds

Tuesday 21 May 2024

‘People spend money when and where they feel good.’ Walt Disney

What is it that makes your customers feel good?  What ‘problem’ do you solve for them?  How do you make them feel understood, time and time again?  During an intimate two-hour session, we explore the concept and added value of ‘personas’ and take a first step in defining them for your own brand.

‘Let’s talk... reading your customers’ minds’ takes place on 21 May 2024 at The MAIWE Lab in Antwerp from 9.30am till 12pm (session 1) and 1.30pm till 4pm (session 2).  Seats are limited.

REGISTER HERE ︎︎︎


Let’s talk... the power of words for your brand

Monday 29 April 2024

‘The limits of my language are the limits of my world.’
Ludwig Wittgenstein

The exact right word in the exact right place at the exact right moment can be a truly magical thing.  Still, language is probably the most underestimated brand enhancer.  During an intimate two-hour session, we look at exemplary brands building worlds with words and at lessons to learn from them.

‘Let’s talk... the power of words for your brand’ takes place on 29 April 2024 at The MAIWE Lab in Antwerp from 9.30am till 12pm (session 1) and 1.30pm till 4pm (session 2).  Seats are limited.

REGISTER HERE ︎︎︎

Let’s talk... a spring clean for your brand 

Monday 25 March 2024


Clean brand, clear mind.

Think of this as an unconventional spring clean —no checklist. Instead, in this 'Let's talk...', we celebrate what you haven't done (and should avoid in the future). Let's embrace imperfections and reject the inauthentic and overly polished. Cause strategy thrives on elimination, and strong brands proudly display their authenticity.

‘Let’s talk... spring cleaning your brand’ takes place on 25 March 2024 at The MAIWE Lab in Antwerp from 9.30am till 12pm (session 1) and 1.30pm till 4pm (session 2).  Seats are limited.

REGISTER HERE ︎︎︎



Let’s talk... a love letter to your brand

Wednesday 14 February 2024

“Take a lover who looks at you like maybe you are a bourbon biscuit.” Frida Kahlo

With the operational hassle of daily brand life taking over, we often forget why we adored this thing we do in the first place.  Fall in love with your brand again by writing it an old fashioned love letter.  Not only will your brand enjoy a token of affection, remembering what drives you, makes tough days to come a whole lot easier to navigate.

‘Let’s talk... a love letter to your brand’ takes place on 14 February 2024 at The MAIWE Lab in Antwerp from 1.30pm till 4pm.  Seats are limited.

REGISTER HERE ︎︎︎


Let’s talk... New Year’s resolutions for your brand

Monday 29 January 2024

Those New Year's resolutions you set for yourself?
Why not extend them to your brand?

Making your brand fitter, cleverer, more connected... may seem like a massive undertaking but it shouldn't be.  All it takes is the proper sequence of decisions. Cause after all, decisions are just resolutions with teeth.
WATCH A RECAP ︎︎︎